Sophistique
This premise of this project was to design a brand and package for a cultural item. After studying abroad and traveling to new countries and cities every weekend, the South of France became one of my favorite places to visit. After researching this area and the items typically found there, I found out that the region of Provence was known for their beautiful flowers and more specifically, lavender. This led to the development of a candle brand based on the scents of Province.
The inspiration for the brand came from the elegant, aromatic, and sunny region itself. The logo is type-based because of the different scented candles being packaged. I wanted the product design to look very elegant and sophisticated – thus the name and color palette used. The brand has a rustic, farmhouse feel to it that mimics the region in which the product is based, while holding true to the elegance of the region. I wanted the candles to be set in a recycled wine bottle to reflect the region even more, so I chose recycled wine bottle glasses, and poured the candles myself using essential oils to match the scents found in Provence.
The package was designed to unfold like a flower. As you slide the top of the box off, the inner box expands and blossoms. On the inside of the box, there is a description of the region and flower type that the scent is derived from. It is the perfect souvenir for travelers because every time the candle is lit, the scents take you back to the base of the Alps where this region and its beautiful blossoms lie.
