Natuur
The challenge of this project was to create a package design housing some form of energy. I decided to put a spin on the project and I chose to package an energy supplement. I developed ‘Natuur,’ an all-natural line of energy/health supplement powders. The product inspiration comes from the energy and power that Mother Nature provides.
The objective of this project was to promote organic, healthy supplements for people of all ages, but also with a focus on men and women who lead a healthy lifestyle and need an occasional boost. I wanted the packaging to reflect this idea with a clean, simple, and elegant design. The box can be placed on a store shelf lying flat or standing up, and when the product is taken home the wooden vial holder and vials can be repurposed for spices. The box also contains a brochure mimicking the exterior design that includes more information about the product and its use.
